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IRRESISTIBLE MAIL GUIDEBOOK

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IRRESISTIBLE DIRECT MAIL BOOK

To help put direct mail back in the spotlight, we created a fully-interactive guidebook for marketers.

I crafted stories about how print and digitally-integrated technology helped brands captivate and sound, well, actually cool. Each story launched an interactive mobile experience via QR codes, NFC chips, or even an augmented reality app.

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