ACD COPYWRITER
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SAMSUNG VIRTUAL TV STORE

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Samsung tasked us with bringing the best of their in-store TV shopping experience to customers, virtually.

I was the lead (and only) writer from start to finish. It was massive undertaking to make a digital shopping experience feel like a friendly, helpful store. We brought to life interactive TVs, stylized featured demos, introduced a guided buying quiz, and even made it possible to compare TV collections.  

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TV COLLECTION CAROUSEL

PRODUCT INTERACTION PAGE - GENERAL & PERSONALIZED

PRODUCT INTERACTION LANDING PAGE & FEATURE DEMOS

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COMPARE TV COLLECTIONS

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GUIDED BUYING EXPERIENCE

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