Being an industry leader in smart home devices, Samsung wanted to upgrade their existing smart device showrooms.
We saw an opportunity to create a series of connected living moments (we called them ‘wow’ moments). Each smart device station gave customers a look at their potential smart home through a unique journey, with on-screen demos and corresponding in-store smart devices to control. Kinda like a big toy store for adults.
SMART PHONE CONNECTED LIVING EXPERIENCE
TABLET CONNECTED LIVING EXPERIENCE
SMART WATCH CONNECTED LIVING EXPERIENCE
“WOW MOMENT” USE CASES
