To expand what’s possible in your ever-growing digital world, we collaborated with a diverse group of content creators. Team Galaxy became a way for the best and the brightest go-getters to tell their unique story. I wrote lifestyle/tech-focused editorials for these adventurers, inspiring you to do more with a Samsung device.
First, came the creative revamp of the Samsung Explore page, where you could find these Team Galaxy articles. I led the writing efforts.
Next, the articles. We collaborated with Team Galaxy creators to showcase the value and inspiration they bring to the world.
We took a high-level editorial approach. And that meant strategizing themes, working with creators and ensuring content was wow-worthy.
Samsung Explore also showcased Samsung’s sustainability efforts. Below, we kicked off their green push with an infographic, made from scratch, that highlighted the eco-steps they’ve taken, across all their industries.
I worked with a talented art director to turn dense numbers into easily scannable infographic stories. They lived both as an article on Explore and each infographic image also became individual product promotions for their social media content.
